60% Cost Per Conversion Cut,
600% Conversion Growth -
With Animo.
How Eldan, one of Israel's largest car companies, used Animo's Offline Optimization Platform to radically improve the effectiveness of their offline media campaigns - identifying the right channels, time slots, and formats with data-driven precision.
Managing offline campaigns in the dark.
Eldan is one of the biggest car companies in Israel, operating a fleet of 15,000 vehicles through 22 branches nationwide. As a high-volume advertiser across TV, radio, and outdoor, Eldan was investing heavily in offline media - but had no reliable way to measure which channels, time slots, or creatives were actually driving car rentals and purchases.
Media decisions were based on gut feel and historical conventions. Without outcome-level visibility, Eldan could not identify underperforming placements, could not optimize their radio scheduling, and could not determine the most effective media mix between sports channels, radio, and other formats. Budget allocation remained static despite constantly shifting consumer behavior.
Data-driven offline optimization, step by step.
Animo started with a full year of historical media data. Using proprietary causal models, the platform identified exactly which channels, time slots, formats, and creative combinations were driving actual business outcomes for Eldan - and which were wasting budget. Then came the action.
Full-Year Data Research
Animo analyzed 12 months of campaign data to identify the most effective media, hours, and formats per channel - establishing a reliable baseline for optimization.
Radio Scheduling Optimization
Identified the highest-performing broadcast hours and days across radio stations, and aligned Eldan's media buys to peak-response windows only.
Smart Media Mix
Determined the right combination of channels - blending sports broadcasting with radio - and identified optimal seasonal periods that generate the highest response for the Eldan brand.
Online-to-Offline Budget Shift
Where Animo detected high offline effectiveness, online budgets were strategically reallocated - maximizing overall ROAS across the full media portfolio.
Continuous Campaign Optimization
After implementing recommendations, Animo continuously optimized future campaigns - identifying saturation points, detecting the most effective creatives, and understanding which car models and purchase offers responded best in each media channel.
The numbers don't lie.
After implementing Animo's recommendations and running continuous optimization cycles, Eldan achieved dramatic improvements across every key media performance metric.
Across all media channels combined
Across all media channels combined
Improvement in TV channel efficiency
In advertising effectiveness value
"With the help of Animo, Eldan managed to increase the responses from their offline campaigns and the effectiveness of advertising by approximately over 4 million shekels in media cost worth."
See It For Your Brand
Book a personalized demo and we'll show you how Animo can eliminate waste and drive conversion lift in your own offline campaigns.