30% Waste Cut,
21% Conversion Lift -
In Two Quarters.
How a leading fintech brand used Animo's Offline Optimization Platform to eliminate non-performing OOH placements and reallocate budget to higher-ROI channels - at 15-minute resolution.
Flying blind on OOH spend.
This fintech brand was running a large-scale out-of-home campaign across 8 cities - transit, digital billboards, and street-level placements. Their media agency provided weekly reports showing impression delivery, but no connection to actual business outcomes like app downloads, loan applications, or account sign-ups.
The result: budget allocated on gut feel and historical norms. Some placements ran for weeks with zero measurable impact. Others delivered outsized returns but couldn't be identified or scaled. Media waste was estimated at 25–35% of total spend - but there was no way to prove or quantify it.
Real-time offline intelligence.
Animo integrated directly with the brand's media agency data feeds, connecting every live OOH placement to their CRM outcomes. Using causal inference modeling, the platform established a direct attribution path between offline placements and digital conversions - no cookies, no pixels required.
15-Minute Resolution
Campaign performance updated every 15 minutes - replacing weekly agency reports.
Causal Attribution
Each placement's true contribution to conversions isolated through causal inference - not last-click or correlation.
Waste Detection Engine
Automated flagging of underperforming placements with budget reallocation recommendations.
Live Command Center
A unified dashboard giving the CMO and media director a single source of truth - updated continuously.
The numbers don't lie.
Within the first two quarters of deployment, the brand had eliminated their identifiable waste, reallocated to proven performers, and seen a measurable lift across every core KPI.
Identified and reallocated within 6 weeks of go-live
Across app downloads, leads, and account sign-ups
Down from weekly agency reporting cycles
With continuous improvement thereafter
"For the first time, we actually knew which billboards were working. Within six weeks, we stopped wasting money on placements that had never driven a single conversion - and we could prove it."
Download the Full Case Study
Get the complete report including methodology, implementation timeline, data insights, and full results breakdown. 14 pages.
See It For Your Brand
Book a personalized demo and we'll show you how Animo can eliminate waste and drive conversion lift in your own offline campaigns.