Privacy
Policy

1.1 Visitors to Our Website and Signups

When you are browsing our website, we collect and process:

• Your IP address;
• Cookies - see further section 8 below;
• How you interact with the website, e.g. browsing and click behaviour; and
• If you wish to book a demo at our website, you will also need to provide us with your name and email address.

The data is processed for:

• Delivering the services requested by you;
• Monitoring and improving our services, e.g. to optimise the website, improve user-friendliness, and reduce bugs;
• To communicate with you, including for marketing purposes; and
• For the purposes described for our use of cookies - see section 8.

1.2 Users of Our Services (Trial and Customers)

When you are using our services, through our website or our app, we collect and process:

• Information that you provide to us, such as your name and email address;
• Information on how you are using our services - how you interact with our website or app, e.g. browsing and click behaviour;
• Recordings made of communication between you and our personnel; and
• Information collected via third parties and Google API to collect information from your Google account. Please refer to YouTube Terms of Service and Google's Privacy Policy for further information. You can revoke our access to your data via the Google Security Settings.

The data is processed for:

• Delivering the services requested by you;
• Monitoring and improving our services;
• To communicate with you, including for marketing purposes; and
• For the purposes described for our use of cookies - see section 8.

When your user account is deleted from a subscription, we process your name and email address and may collect your new contact information by use of third-party service providers, to communicate with you including for marketing purposes.

1.3 When We Communicate

When you communicate with us, we process:

• Information that you provide to us, such as your name, telephone number and email address, and the contents of such communication; and
• Recordings made of communication between you and our personnel.

When we initiate communication with you, we process:

• Name and contact details;
• Information collected via third parties, e.g. information shared on your public LinkedIn account that indicates you may be interested in our services.

We process the data to fulfil a request from you, respond to your inquiries, contact you if we believe you may be interested in our services, and to analyse and improve our customer service.

1.4 User Story

When you consent to share your user story, we process information that you agree to provide - such as your name, image, and user story - to market Animo and our services in offline and online marketing materials, publications, the Animo website, and external marketing communications and campaigns.

1.5 General

Personal data that we request and which we indicate is required is needed for us to provide the relevant service for statutory, contractual, administrative, or technical reasons. Animo does not expect there to be any processing of sensitive personal data, nor do we apply any automated decision-making throughout the above-mentioned processing activities.

Contact Details from Collaboration Partners

Animo collaborates with other companies in marketing and offering its services, and may receive information from such parties about you, including:

• Information that the collaboration partner has provided to us, such as your name, telephone number, email address, and information from public social media accounts - e.g. information shared on your public LinkedIn account that indicates if you are interested in our services.

We process the data to analyse whether the company you are affiliated with is a potential customer to Animo, and to communicate with you for marketing purposes.

3.1 Animo processes your data for the main purposes of:

• Providing the services requested by you or responding to your inquiries, on the website or in the app;
• Fulfilling our obligations under the agreement with you for providing the service (where such an agreement has been concluded);
• Complying with legal obligations; and
• Pursuing our legitimate interest in marketing and improving our services.

3.2 Consent

If the processing of data requires prior consent, such consent will be collected before we carry out the processing in question.

Your data is kept by Animo only for such periods as necessary:

• To provide you with the relevant services;
• For us to communicate with you;
• To improve our services; or
• As may be prescribed for legal and audit purposes.

4.1 Retention by Data Type

You may request earlier deletion at any time by emailing support@animo-tech.com, subject to legally-required records.

5.1 Service Providers

We use certain third parties for the provision of services to Animo. In such cases, your data may be shared with these third parties acting as service providers or data processors of Animo, which process the data as required for the provision of the services. We may also share your data with our collaboration partners. Animo is, as a data controller, always responsible for the correct processing of your data.

5.2 Legal Requirements

Animo may, if required by law or a decision of a competent authority, share your data. This is done to fulfil legal obligations.

5.3 International Transfers

Your data may be transferred to or stored in countries outside of the EU/EEA, provided that an adequate level of data protection is ensured or that Animo and its data processors have implemented appropriate safeguards, such as standard contractual clauses.

5.4 No Sale of Personal Information

Animo does not sell your personal information or your advertising data to third parties, nor do we share it with advertising networks, data brokers, or any party other than the sub-processors operating on Animo's behalf as described in this notice.

6.1 Our Security Measures

We aim to ensure that you at all times remain confident in trusting Animo with your data. Animo has implemented such security measures as are necessary to protect your data from unauthorised access, modification, and deletion. These industry-standard safeguards include:

• Encryption of data in transit and at rest
• Dedicated secret-management for OAuth tokens and other credentials - credentials are never written to application logs
• Role-based access controls and audit logging for personnel access
• Web-application firewall protecting the application perimeter
• Automated vulnerability scanning and periodic security review

Additional technical and organisational security measures are documented in our Data Processing Addendum, available to customers on request.

6.2 Your Responsibilities

Regarding your use of your Animo account, please ensure that you choose a unique and strong password, limit access to your computer and browser, and log out after having signed in to your Animo account. Please also notify us immediately at support@animo-tech.com if you suspect any unauthorised access to your account.

The core Animo function aggregates advertising performance data from campaign platforms into unified dashboards. Access requires explicit authorization via platform OAuth screens. We cannot access your data without your explicit grant. We never post, modify, create, or delete content - access is strictly read-only.

7.1 Platforms We Integrate With

Subject to your authorisation, Animo can connect to major advertising and analytics platforms including Facebook, Instagram, Google, TikTok, LinkedIn, and Snapchat. Supported platforms evolve over time; new connectors appear in workspace settings.

7.2 Categories of Data We Access

Connected platforms provide only necessary data categories:

• Campaign performance (spend, impressions, clicks, conversions at various levels)
• Performance breakdowns (demographic, device, placement dimensions)
• Ad creative metadata (names, captions, thumbnails, call-to-action types)
• Audience configurations (names, sizes, setup details)
• Linked page/property metadata (public profile information)
• Account and organisation metadata (names and identifiers)

The exact set of permissions Animo requests on each platform - and what each permission grants - is presented to you on the platform's own OAuth consent screen. You can deny individual permissions; Animo handles partial grants gracefully.

7.3 Platform-Specific Terms

Data use adheres to platform developer policies:

• Meta APIs: adhere to the Meta Platform Terms and Developer Policies
• Google APIs: adhere to the Google API Services User Data Policy, including the Limited Use requirements
• YouTube data: governed by YouTube Terms and Google Privacy Policy
• TikTok, LinkedIn, Snapchat: subject to respective developer terms

7.4 Token Handling

OAuth access tokens (and refresh tokens, where the platform issues one) are stored encrypted at rest in a dedicated secret-management system. Tokens are excluded from application, audit, and third-party logs and revoked from secret storage immediately upon disconnect.

7.5 Where Connector Data Is Stored

Advertising data ingested from connected platforms is stored in Animo's data warehouse in geographically-isolated datasets per Animo workspace. Workspaces default to Israel; EU residency is available upon request. Access is restricted to necessary personnel.

7.6 How to Revoke Animo's Access

You can revoke access at any time via Animo workspace settings (disconnect function) or directly through the connected platform's third-party app management. Revocation immediately stops further syncing. Retention follows the timeline in Section 4; email support@animo-tech.com for full deletion requests, with confirmation within 30 days.

Our services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this privacy notice does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

9.1 Overview

For information on our use of the information collected via cookies, see section 1 above.

9.2 What Are Cookies?

A cookie is a small text file that is placed on your computer, mobile phone, or other device when you visit a website. A cookie enables recognition of your computer and the collection of information on what websites and functions you have visited. It also helps maintain your settings when you are navigating a website or returning to the same website at a later point.

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period or until you delete them).

9.3 Consent to the Use of Cookies

When you visit a website, you have the right to receive certain information such as how cookies are used. Furthermore, you need to consent to our use of cookies. If you do not consent to the use of cookies, it may affect your user experience and you may not get full access to all features and functions on our website.

In case you have given your consent to the use of cookies, you can easily withdraw your consent and choose to block and/or delete the cookies. For more information on how to block or erase cookies, please see section 9.6.

9.4 Processing of Personal Data via Cookies

Some of our cookies collect personal data. In case you have signed up for a trial, we will be able to use the information to create a more personalised online experience for you, e.g. to provide marketing material that is relevant for you. In case you are only browsing our website, the data collected by the cookies will only be used for statistical purposes and to improve our website.

9.5 Cookies Placed by Third Parties

The website may contain content and sharing tools embedded in various social networks, such as Facebook. These suppliers may use and place cookies on your device. We do not have access to, and cannot control, these cookies or the personal data and information that they may collect. You should check the websites of these suppliers to get further information on how they manage cookies.

9.6 Managing Your Cookie Preferences

Most web browsers allow you to manage your preferences. You can set your browser to refuse cookies or delete certain cookies. Please note that if you block our use of cookies, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.

You can also manage your cookie preferences directly on this website using our Cookie Preferences panel.

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our service is directed to children. If you learn that a child has provided us with personal information in violation of this privacy notice, you may alert us at support@animo-tech.com.

11.1 Your Rights

According to applicable data protection laws, you are entitled to certain rights. You have the right to request access to and rectification or erasure of your data, or restriction of processing concerning you, and to object to processing as well as to data portability.

You are entitled to request this free of charge. In case of requests that are manifestly unfounded or excessive (e.g. excessively repetitive), Animo is entitled to charge an administrative fee - in such cases, you will be notified thereof beforehand.

11.2 California Residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to request deletion, the right to correct inaccuracies, and the right to limit the use of sensitive personal information. Animo does not sell or share personal information for cross-context behavioural advertising, and does not knowingly sell or share the personal information of minors. To exercise your California privacy rights, please contact us at support@animo-tech.com. We will not discriminate against you for exercising these rights.

11.3 Response Time

Animo will normally answer your request within one (1) month from receipt of your request. Requests are made via support@animo-tech.com.

11.4 Unsubscribing

You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional emails from us, you will continue to receive administrative messages from us if and where required to perform our obligations under a contract or to answer a request from you.

We will post any adjustments to the privacy notice on this page, and the revised version will be effective when it is posted. Material changes to this notice that involve how we process data from the platforms described in Section 7, or a change in sub-processors, will be highlighted on this page for at least 30 days following the effective date. We encourage you to review this page periodically to stay informed about how we are protecting your information.