Offline Media Planner

Plan smarter.
Spend better.
Launch with confidence.

Animo's Performance Media Planner replaces guesswork with predictive modeling - so you can simulate your campaign before it goes live, and walk into every media meeting knowing the numbers work.

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What is it?

Simulate your campaign
before you spend
a single dollar.

Traditional offline media planning runs on experience, gut feel, and last year's data. Animo's Media Planner changes that.

It uses machine learning trained on real campaign data - including actual media activity and outcome data from past campaigns - to simulate expected performance across channels, regions, and budgets before a single dollar is committed.

Plan for TV, OOH, radio, or print.
Run scenarios. Optimize allocations.
Then activate with confidence.

Planner at a Glance
check_circle ML models trained on real campaign & outcome data
check_circle Simulate TV, OOH, radio & print - before launch
check_circle Geo & channel granularity - down to region & daypart
check_circle Compare unlimited scenarios side-by-side
check_circle Export & activate - directly or via API
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Key Benefits

Plan with data.
Not with hope.

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Predictive Planning

Simulate campaign outcomes before launch based on your actual media mix - not industry benchmarks or guesswork.

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ML-Based Forecasting

Models trained on real-world campaign performance and outcome data - not industry averages or panel surveys.

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Geo & Channel Granularity

Plan by region, media type, daypart, or audience segment. Get granular - down to the city and time slot.

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Budget Optimization

Get concrete, data-backed suggestions on how to maximize ROI per dollar spent - before the campaign launches.

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Ready to Activate

Export your plan directly to your team, agency, or DSP. From simulation to activation in one seamless workflow.

Client result
"Using the Media Planner, we saved 22% of our OOH budget just by reallocating to higher-performing zones - before the campaign even started."
- Head of Media, National Retail Chain
The process

Five steps from
brief to launch-ready.

01
tune

Input

Enter your campaign parameters - channels, regions, timing, and total budget available.

02
flag

Define KPIs

Set your business KPIs - conversions, revenue, store visits, brand lift. Animo optimizes for what matters to you.

03
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Simulate

Animo runs simulations using ML models trained on real campaign and outcome data - not panel averages.

04
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Compare

Review recommended allocations, compare scenarios side-by-side, and refine until the plan is optimal.

05
send

Activate

Export and activate - directly to your team, agency, or via API. Simulation to live campaign in one flow.

Use Cases

Built for
every planning
scenario.

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"Using the Media Planner, we saved 22% of our OOH budget just by reallocating to higher-performing zones - before the campaign even started."
- Head of Media, National Retail Chain
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Planning a product launch across 10 cities?
Simulate channel performance per market, identify the optimal split, and walk in with a plan that holds up.
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Building a seasonal campaign?
Justify your channel split with data - not last year's instinct. Show the CFO the model, not just the plan.
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Running simulations for CMO sign-off?
Compare scenarios side-by-side and present the one that wins - backed by real modeling, not a gut feel.
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Optimizing a recurring monthly spend?
Continuously improve your allocation with every cycle - each campaign feeds smarter models for the next one.

Ready to build your smartest offline campaign yet?

See Animo's Media Planner in action - and leave with a plan you're actually confident in.

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Frequently Asked Questions

How does pre-campaign simulation work?

The planner uses Animo's causal models and historical channel response data to forecast the expected performance of a proposed offline media plan before you commit budget.

Which offline channels can I plan?

TV, out-of-home (OOH), radio, print and digital audio.

Do I need historical data to use the planner?

The planner is most accurate when connected to your historical campaign and results data, which Animo uses to calibrate its forecasts.

Can I compare multiple media plans before committing budget?

Yes - you can simulate and compare different budget allocations across channels before a single dollar is spent.