Turn offline media
into measurable ROI.
Stop guessing which TV spot worked and which billboard was a write-off. Animo's Offline Optimization Platform gives you continuous, AI-powered clarity on every offline channel - so you can optimize spend in near real-time.
MCP Connection - your data, in conversation with AI
Connect all your data to AI assistants like Claude, ChatGPT and more via MCP, and ask them questions in plain language - get insights instantly.
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Your entire offline media picture.
In one place.
In real-time.
Animo's Offline Optimization Platform continuously evaluates the performance of your offline advertising - TV, radio, OOH, print, and more. It connects directly to your live campaign data, capturing every media placement across every channel as it runs.
By linking that media activity to outcome data from your side - calls, brand name searches, site users, sales, app installs, CRM signals, in-store activity or any engagement with the brand - Animo's models calculate the marginal contribution and effectiveness of each placement and channel.
No more waiting for post-campaign reports.
No more flying blind.
The intelligence
behind the decisions.
Real screens. Real data. Every view you see below is live inside the platform - no mock-ups, no sample data.
Every view is live data from a real Animo client account
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Stop measuring vanity.
Start measuring value.
Accurate Measurement
Move beyond reach and GRPs. Measure actual business impact at the campaign level - channel by channel, placement by placement.
Real-Time Insights
Fresh performance data and actionable recommendations at 15-minute resolution. The fastest refresh rate in offline measurement - by a wide margin.
AI-Powered Allocation
Know exactly which channel, region, or flight is delivering ROI - and which isn't. Get actionable budget-shift recommendations in real time.
Eliminate Waste
Identify and cut non-performing placements before they drain your budget. Stop funding the spots that aren't moving the needle.
Business-Level KPIs
Tie offline media directly to calls, brand name searches, site users, sales, app installs, CRM signals, in-store activity or any engagement with the brand. Finally speak your CFO's language with hard, causal data.
"With the help of Animo, Elden managed to increase the responses from their offline campaigns and the effectiveness of advertising by approximately over 1M USD in media cost worth."
Five steps from
data to decision.
Connect
Direct connection to your live campaign data - every media placement, across every offline channel, as it runs.
Link
Outcome data - search, site visits, leads, sales, app installs, in-store activity - is linked to media activity from your systems.
Model
Causal models calculate the marginal contribution and effectiveness of each media placement and channel.
Optimize
The optimization layer surfaces conclusions and recommendations - where to shift, cut, or double down on your media mix.
Refresh
Insights and recommendations are delivered continuously at 15-minute resolution - not post-campaign, not weekly. Now.
Sound familiar?
"With the help of Animo, Elden managed to increase the responses from their offline campaigns and the effectiveness of advertising by approximately over 1M USD in media cost worth."
Plugs into your
existing stack.
Media Data
Direct connections to live offline campaign activity across TV, radio, OOH, print, and digital audio - as it happens.
Outcome Data
Search, site visits, leads, calls, sales, in-store activity, and other business KPIs from your systems.
Compatible With
Works alongside industry-standard measurement providers and data partners you already use.
Ready to see what's working - and what's not?
Let's show you what Animo can do for your offline media. No fluff - just data.
Frequently Asked Questions
How do you measure TV/OOH/radio ROI without clicks?
Animo uses causal inference models that isolate each offline channel's incremental business impact from campaign delivery data and results, without relying on clicks or cookies.
How often is the data updated?
Animo refreshes offline media data and recommendations at 15-minute resolution, compared to the weekly or monthly reporting that's standard in offline measurement.
What results can I expect?
Clear, channel-by-channel recommendations on where to shift budget, which channels have reached saturation, and where to increase investment - measured against real business outcomes.
Does it replace my media agency?
No - Animo gives your team and agency a shared, real-time measurement layer so budget decisions are based on incremental impact rather than guesswork.