Offline Optimization Platform

Turn offline media
into measurable ROI.

Stop guessing which TV spot worked and which billboard was a write-off. Animo's Offline Optimization Platform gives you continuous, AI-powered clarity on every offline channel - so you can optimize spend in near real-time.

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15min
Data resolution
21%
Avg. conversion lift
30%
Waste eliminated
Fast
Onboarding process
What is it?

Your entire offline media picture.
In one place.
In real-time.

Animo's Offline Optimization Platform continuously evaluates the performance of your offline advertising - TV, radio, OOH, print, and more. It connects directly to your live campaign data, capturing every media placement across every channel as it runs.

By linking that media activity to outcome data from your side - calls, brand name searches, site users, sales, app installs, CRM signals, in-store activity or any engagement with the brand - Animo's models calculate the marginal contribution and effectiveness of each placement and channel.

No more waiting for post-campaign reports.
No more flying blind.

Platform at a Glance
check_circle Continuous measurement across TV, radio, OOH & print
check_circle 15-minute resolution data recommendation
check_circle Causal models - not correlations
check_circle Tied directly to your business KPIs
check_circle AI-powered optimization recommendations
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The Platform

The intelligence
behind the decisions.

Real screens. Real data. Every view you see below is live inside the platform — no mock-ups, no sample data.

app.animo-tech.com
Animo Channel Overview Dashboard
Effective
3-tier effectiveness scoring
Every channel rated Effective / Average / Not Effective based on causal cost-per-unit vs. contribution.
attach_money Cost Intelligence
True cost per conversion unit
Not CPM. Not reach. The actual cost to move your real business metric — per channel, per placement.
bar_chart Cross-channel
TV, Radio, OOH, Print & Digital Audio
All channels ranked side-by-side on the same effectiveness scale — so you always know where to shift next.
calendar_month Spend Tracking
Monthly allocation at a glance
See how your budget is distributed across channels over time — and where the spikes are eating your ROI.

Every view is live data from a real Animo client account

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Key Benefits

Stop measuring vanity.
Start measuring value.

target

Accurate Measurement

Move beyond reach and GRPs. Measure actual business impact at the campaign level - channel by channel, placement by placement.

speed

Real-Time Insights

Fresh performance data and actionable recommendations at 15-minute resolution. The fastest refresh rate in offline measurement - by a wide margin.

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AI-Powered Allocation

Know exactly which channel, region, or flight is delivering ROI - and which isn't. Get actionable budget-shift recommendations in real time.

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Eliminate Waste

Identify and cut non-performing placements before they drain your budget. Stop funding the spots that aren't moving the needle.

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Business-Level KPIs

Tie offline media directly to calls, brand name searches, site users, sales, app installs, CRM signals, in-store activity or any engagement with the brand. Finally speak your CFO's language with hard, causal data.

Client result
"With the help of Animo, Elden managed to increase the responses from their offline campaigns and the effectiveness of advertising by approximately over 1M USD in media cost worth."
- Marketing and Digital Manager, Elden
The process

Five steps from
data to decision.

01
cable

Connect

Direct connection to your live campaign data - every media placement, across every offline channel, as it runs.

02
link

Link

Outcome data - search, site visits, leads, sales, app installs, in-store activity - is linked to media activity from your systems.

03
calculate

Model

Causal models calculate the marginal contribution and effectiveness of each media placement and channel.

04
lightbulb

Optimize

The optimization layer surfaces conclusions and recommendations - where to shift, cut, or double down on your media mix.

05
refresh

Refresh

Insights and recommendations are delivered continuously at 15-minute resolution - not post-campaign, not weekly. Now.

Use Cases

Sound familiar?

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"With the help of Animo, Elden managed to increase the responses from their offline campaigns and the effectiveness of advertising by approximately over 1M USD in media cost worth."
- Marketing and Digital Manager, Elden
tv
Running a national TV campaign?
Prove its value to the CFO with hard, causal data - not reach estimates or proxy metrics.
radio
Managing radio across 20 cities?
Know exactly where to double down - and which markets are quietly burning your budget.
content_cut
Need to cut waste without cutting reach?
Identify the 30% of placements that aren't moving the needle and reallocate with confidence.
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Need to justify offline budget increases?
Walk into the boardroom with attribution data that holds up to scrutiny - not extrapolations.
Integrations

Plugs into your
existing stack.

cell_tower

Media Data

Direct connections to live offline campaign activity across TV, radio, OOH, print, and digital audio - as it happens.

TV Radio OOH Print
storage

Outcome Data

Search, site visits, leads, calls, sales, in-store activity, and other business KPIs from your systems.

CRM POS Analytics App Events
hub

Compatible With

Works alongside industry-standard measurement providers and data partners you already use.

Nielsen Kantar Comscore 700+ more

Ready to see what's working - and what's not?

Let's show you what Animo can do for your offline media. No fluff - just data.

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