22% Budget Saved
Before Launch -
National Retail Chain.
Using Animo's Offline Media Planner to simulate and optimize a 10-city OOH campaign before a single placement was booked - saving budget and cutting planning time by 10x.
Planning a national campaign without a plan.
This national retailer was preparing for a major seasonal OOH campaign - 10 cities, 3 formats (transit, digital billboards, street furniture), and a $4M budget. Their planning process was entirely manual: media buyers worked from historical CPMs, gut-feel market knowledge, and spreadsheets. There was no way to simulate outcomes before committing spend.
Each planning cycle took 3–4 weeks and produced a single plan. There was no budget optimization layer, no scenario comparison, and no way to test alternative approaches. Once placements were booked, the money was locked in - regardless of whether the original plan was optimal.
Simulate everything. Commit to the best.
Animo's Offline Media Planner ingested the brand's historical performance data across all 10 markets and modeled expected outcomes for hundreds of budget allocation scenarios - before a single placement was booked.
Market Modeling
Ingested 18 months of historical campaign data across all 10 target markets. Modeled baseline performance by format, geography, and season.
Scenario Simulation
Generated 400+ allocation scenarios varying budget by city, format mix, and flight timing - each with projected ROI, reach, and conversion estimates.
Optimal Plan Selection
The Planner surfaced the top-performing allocation, comparing it against the team's original plan. 22% of budget was reallocated to higher-performing markets before anything was booked.
Live Performance Validation
Post-launch, the Optimization Platform tracked actual vs. predicted performance in real time - validating the model and feeding learnings into future planning cycles.
Smarter before day one.
The brand launched their most successful seasonal OOH campaign to date - with higher ROI, lower waste, and a planning process that now takes days instead of weeks.
Reallocated before a single placement was confirmed
From 3–4 weeks to 2–3 days
Across budget, geography, and format variables
Highest ROI seasonal OOH campaign on record
"We went from gut-feel to data-driven planning in a matter of weeks. Animo showed us that our original plan was leaving 22% of value on the table - before we spent a single dollar."
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Get the complete methodology, scenario analysis breakdown, and results. 12 pages.
Plan Smarter Before You Launch
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